IPL brand value rises by 28% compared to IPL brand value in 2022.
IPL Milestone: Becoming a Decacorn
In a major event, the Indian Premier League (IPL) achieved decacorn status as its combined net worth saw a remarkable increase of 28% to reach a staggering $10.7 billion. Brand Finance reports this impressive growth, showing an impressive 433% increase in the brand value of the IPL system since its inception in 2008. Milestones: IPL and the $10 billion club
Brand Finance is the second firm, after D&P Advisory, to value the IPL round at more than $10 billion. Houlihan Lokey’s original estimate had put the IPL’s brand value at $3 billion. With a significant company value of $15 billion. Success Season 2023: Accessing Brand Value
The increase in IPL brand value is attributed to the great success of the 2023 season. Full capacity stadiums, increased television and digital cinema and record sponsorships for IPL franchises have contributed to this remarkable growth. Record audience: 505 million on television, 450 million digital
In the 2023 season,IPL reaches 505 million viewers on television and another 450 million on digital platforms. Disney Star has the television broadcasting rights, while JioCinema has the digital broadcasting rights. The fans fill the stadium: contribute to financial progress
Crowded stadiums not only create an exciting atmosphere but also play an important role in the financial success of a sports team. The growing interest in the IPL. Both on traditional television as well as on modern digital platforms, demonstrate the potential of this tournament to engage a diverse and wide-ranging base. Global sporting events: The growing popularity of the IPL
The significant increase in brand value reiterates the IPL’s status as one of the most lucrative and popular sports leagues in the world. As it continues to break records and captivate audiences. IPL’s entry into the decacorns club cements its status as a sport, not only in India but at the global level.
Ultimately, the IPL’s journey to a brand value of $10.7 million is a testament to its enduring popularity, strategic management and ability to evolve on time. Making it a powerhouse in the world of sports.