India’s top sports star Hardik Pandya has become the youngest cricketer in the world to touch 25 million followers on Instagram. Over the years, Hardik has emerged as one of the most exciting talents in Indian sport and his social media numbers reinforce the love fans around the world have for him. Interestingly, Hardik has the most followers on Instagram than some of the world stars like Rafael Nadal, Roger Federer, Max Verstappen, and Erling Haaland which is proof of the widespread fan engagement that has in all regions. Hardik Pandya expressed his gratitude to his fans, saying, “Thank you to all my fans for the love.”

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Each of my fans is special to me and I want to thank you for the love and support you have given me most of these years.” His consistent engagement and following on social media have allowed fans to get to know him both on and off the pitch. This

has strengthened his emotional bond with the fans. Hardik the Cricketer is a domestic unit. Although only 29 years old, he is a senior member of the Indian team and a proven cricketer internationally and in the IPL. He is a young executive, a family man, stylish, a team man, committed to his trades, and brings with him calmness and individuality that bring joy to the world of the brand.

From a brand perspective, it opens up many segments for Hardik due to its increased visibility and track record, making it identifiable to brands yet still emerging.

Hardik’s portfolio includes more than 20 brands (please confirm) in industries such as sports equipment, audio, jeans and t-shirts, batteries and lubricants, energy drinks, cookies, casual wear, footwear, beverages, fragrances, and media and broadcasting. He remains one of the most sought-after celebrities on the endorsement scene and is the face of some big brands.

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