The Advertising Standards Council of India (ASCI) has charged numerous celebrities with breaking advertising laws, including cricketer MS Dhoni and actor-YouTuber Bhuvan Bam.
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According to ASCI, several celebrities who appeared in commercials failed to present proof of due diligence.
Complaints against celebrities increased by an astounding 803% in FY23, reaching 503 advertisements, up from 55 the previous year.