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BCCI Bans Certain Brand Categories After Releasing Tender For National Team Sponsor Rights

BCCI Bans Certain Brand Categories After Releasing Tender For National Team Sponsor Rights

In a statement published on bcci.tv, the board requested proposals from reputable organizations to acquire the national team’s sponsor rights.

The Board of Control for Cricket in India (BCCI) issued a tender for the Indian team’s lead sponsor rights on Thursday.

In a statement published on bcci.tv, the board requested proposals from reputable organizations to acquire the national team’s sponsor rights. On receipt of a non-refundable charge of Rs 5,00,000 + 90,000 GST, the terms and conditions will be made available.

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Any interested party could acquire the Invitation to Tender (ITT). However, due to the predetermined criteria, only specific companies were permitted to bid.

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Athleisure and sportswear manufacturers, alcohol products, betting, cryptocurrency, real money games (excluding fantasy sports), cigarettes, and brands that are likely to violate public morality, including but not limited to pornography, were among the restricted brand categories.

BYJUs, which had reduced its branding, received a USD 35 million contract for the most visible spot on the Indian men’s team shirt – the front. Last fiscal year, the Ed-Tech behemoth withdrew from further supporting the Indian squad.

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February 2024
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