NBA, The National Basketball Association, and BIGHIT MUSIC, the industry’s top music label behind 21st-century pop icons BTS have news to share today. They have named South Korean rapper, songwriter, and producer, SUGA as an NBA Ambassador and BTS star. As an NBA ambassador, SUGA will reach out to NBA fans around the world for the remainder of the 2022-23 NBA season and beyond. SUGA will attend NBA games and events in the US and Asia and engage in league promotional activities featured on NBA. He will also share this on his social media channels.
Also, the NBA will be present during SUGA’s first solo world tour and will join to celebrate the release of SUGA’s debut solo album, D-DAY at select concerts. SUGA has featured basketball in several of BTS’ projects, most notably the music video for the group’s global hit “Dynamite,” which earned the group their #1 spot on the Billboard Hot 100 chart in
“We look forward to working with SUGA to bring his worldwide fan base the same excitement he generates to support our ongoing efforts to grow our brand.” Last September, SUGA participated in the 2022 NBA Japan Games presented by Rakuten & Nissan. That comprised of reigning NBA champions Golden State Warriors and Washington Wizards played two preseason games, providing courtside and behind-the-scenes content posted on social media. It included meet and greets with NBA players and legends.
At the current time, SUGA attended the Dallas Mavericks game at the Los Angeles Lakers on January 12.
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